If I say "Chevys", what comes to mind? What memories? When was the last time you were there? I remember that in the late 80s Chevys was the place to be if you wanted to party it up with friends and have some great Mexican food. I remember watching the machine make fresh chips to go with their fantastic salsa. But somewhere around 2000 I realized that the only thing I bothered with was the chips and salsa and rarely did I order any food. How about you?
Chevys VIP event as they were introducing, or rather re-introducing, their original concept. The event was to award local, charitable heroes as well as to announce the brand's revamp. Sacramento has been chosen as the pilot market for this overhaul.
Chevys President Brian Wright was in town for this event and he explained the plan during his speech. Chevys was established in 1986 here in Northern California. Since that time the company has been bought and sold a number of times, each time with profitability and money as the motivator. Each new corporate owner would make changes here and there, tinkering with the concept. Somehow Chevys lost its way. Wright decided to sit down with the founders of Chevys, Warren Simmon Sr. and Warren "Scooter" Simmon Jr., to talk to them about its origins. What was the concept in 1986? What made it special and what had changed? So much had changed that the founder said that the current Chevys was unrecognizable to the 80s original. After hours of discussion, Wright came out of the meeting with a goal to go back to those 80s attributes that had made Chevys a hit.
They also had a masa ball of dough that they said was a hit with children. Normally masa dough would be used for tortilla making, but they like to give some to children to play with like Playdoh.
Red Lobster. I really loved the changes Red Lobster had made and can feel good about many of the dishes they now serve. Here's hoping Chevys can do the same.