One can't help but be impressed by La Cocina and its participants. Many were gathered last Thursday for a preview press event for the SF Street Food Festival coming up on August 18th. Along with tasty nibbles, there were participants with stories and ambitions for a successful future in food.
I first learned of La Cocina, an incubator kitchen, in 2010. (Please read my 2010 post on La Cocina and its operations.) A fast recap, La Cocina is an organization and commercial kitchen that assists immigrant and low income women to start food based businesses. They provide training in marketing, packaging, licenses and permits, and much more. The program has two tracts: prepared foods (catering, restaurants, mobile food vending) and packaged foods for retail sale.
There are phases that each participant goes through. First is a thorough application process after which the successful candidate enters the pre-incubation period. During pre-incubation they learn about marketing, fine tuning their concept, financing, and more. The next phase is incubation where they actually start the business after getting assistance with permitting and investors. Finally they graduate after their business has achieved a secure, sustainable point and the business can now survive on its own.